6 Magic Words For Writing “Killer” Copy That Always Get Clicks

Like you, people are curious. They want to know secrets, tips, and the answers to their burning questions. You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people click on it, content doesn’t matter. That’s just the way it works.

Many writers don’t write titles to get clicks. It’s just not what we’ve been taught. We want to write for art and for beauty. Writing for clicks seems almost like a sell-out to the commercial gods that want to suck your art-loving soul. But it’s not.

In fact, writing titles with clicks in mind is what will save your blog, increase your traffic, and get you the numbers publishers are looking for. Instead of burying your content under a flowery title with vague references to the material, make it easy for readers to find the posts they are looking for.

Use one of these six magical words. You’ll start getting clicks and new readers:

Who

Using “Who” in your title will help people get connected with the movers and shakers of the world–or at least the ones relevant to your topic.

What

Your readers are curious. Give them the facts they want. They’ll give you the clicks you want.

When

Are you covering time sensitive information? A sense of urgency will help compel people to click on the title and read your content instead of scrolling past it on the screen.

Where

If you are writing about a location, answering the “where” question is one of your best strategies.

Where will my next vacation be?

Why

Do you know a six year old? “Why” is probably their favourite question.

Not much changes as we age. We want to know the root of a situation. We want to know the why.

How

We’re a DIY obsessed world. Follow up “how” with “to” and you have a dynamic duo that people will read and share with their friends. If it helps them, they’ll want to help others by passing it on. It all starts with the title.

The magic is these words don’t have to do with any sort of spell. Their magic lies in the fact that they answer the exact questions your readers are asking. Knowing your audience and what they will be looking for will help you not only write clickable titles but helpful content. Write to get clicks. It isn’t a bad thing.

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

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