How Do I Optimise My Website’s Copy?

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:


Break up your content with great, highly viewable, highly compelling images.


Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?










Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.


This quickly lets your readers determine if they want to go from scanning to reading.


Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.


Use Short Sentences/Paragraphs

Subheadings / Content Blocks


Clear Font




Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).



You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.


Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

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