How Do I Improve my Quality Score in Google AdWords?

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

 

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.

 

How do I find my Quality Score in Adwords?

Run a keyword diagnosis:
  • Click the Campaigns tab at the top.
  • Select the Keywords tab.
  • Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score. You’ll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.
How can I improve my Quality Score ?
Aside from variable factors like location, your keyword’s Quality Score is determined by:
  • The click-through rate (CTR) of the keyword and its matched ad.
  • Relevance of the keyword to its Ad Group.
  • Landing page quality.
  • Relevance of your ad text.
  • Historical account performance.

 

About Quality Score

Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by them. Three factors determine your Quality Score:

  • Expected click-through rate
  • Ad relevance
  • Landing page experience

So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.

 

 

Quality Score is based on past performance data

Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest.

Null Quality Scores, designated by “–” in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.

 

What is ad rank?
Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword’s Quality Score.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know how you’re doing with your quality score…

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

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